{"id":622,"date":"2024-03-25T22:57:26","date_gmt":"2024-03-25T22:57:26","guid":{"rendered":"https:\/\/www.factum-marketing.com\/wp\/?page_id=622"},"modified":"2024-04-04T14:51:35","modified_gmt":"2024-04-04T14:51:35","slug":"innovaciones","status":"publish","type":"page","link":"https:\/\/www.factum-marketing.com\/wp\/?page_id=622","title":{"rendered":"Innovaciones"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"622\" class=\"elementor elementor-622\">\n\t\t\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-bbf1244 animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"bbf1244\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;zoomIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-df4fe63\" data-id=\"df4fe63\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cc812f  ui-split-animate ui-e-a-animate ui-splitby-chars elementor-widget elementor-widget-highlighted-text\" data-id=\"1cc812f\" data-element_type=\"widget\" data-settings=\"{&quot;ui_animate_split&quot;:&quot;ui-split-animate&quot;,&quot;ui_animate_split_by&quot;:&quot;chars&quot;,&quot;ui_animate_split_style&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"ui-e--highlighted-text\" >\r\n        <span class=\"ui-e-headline-text\">En Factum <\/span><span class=\"ui-e-headline-text\">impulsamos continuamente<\/span><span class=\"ui-e-headline-text ui-e-headline-color\">\r\n\t\t\t\t\t\t\t\t\t<span class=\"whitespace\"> <\/span><span><span class=\"ui-e-headline-text ui-e-headline-highlighted\">la innovaci\u00f3n <\/span><span class=\"uicore-svg-wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 500 150\" preserveAspectRatio=\"none\"><\/svg><\/span><\/span><span class=\"whitespace\"> <\/span><\/span><span class=\"ui-e-headline-text ui-e-headline-color\">\r\n\t\t\t\t\t\t\t\t\t<span class=\"whitespace\"> <\/span><span><span class=\"ui-e-headline-text ui-e-headline-highlighted\">y la excelencia <\/span><span class=\"uicore-svg-wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 500 150\" preserveAspectRatio=\"none\"><\/svg><\/span><\/span><span class=\"whitespace\"> <\/span><\/span><span class=\"ui-e-headline-text\"> en nuestro trabajo<\/span>        <\/h1>\r\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-573b93f elementor-widget__width-initial elementor-widget-mobile__width-inherit ui-float-widget  ui-float-l elementor-invisible elementor-widget elementor-widget-button\" data-id=\"573b93f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#innovaciones\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"ti ti-mouse\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">LEER M\u00c1S<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-425811c elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"425811c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Innovaciones tecnol\u00f3gicas que redefinen el mercado<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b04d64b\" data-id=\"b04d64b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7c47ef elementor-invisible elementor-widget elementor-widget-image\" data-id=\"d7c47ef\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"953\" height=\"829\" src=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/ideas-factum.webp\" class=\"attachment-full size-full wp-image-631\" alt=\"\" srcset=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/ideas-factum.webp 953w, https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/ideas-factum-300x261.webp 300w, https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/ideas-factum-768x668.webp 768w, https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/ideas-factum-650x565.webp 650w\" sizes=\"(max-width: 953px) 100vw, 953px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a043881 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a043881\" data-element_type=\"section\" id=\"innovaciones\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b44de95\" data-id=\"2b44de95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3147aa73  ui-split-animate ui-splitby-chars elementor-widget elementor-widget-heading\" data-id=\"3147aa73\" data-element_type=\"widget\" data-settings=\"{&quot;ui_animate_split&quot;:&quot;ui-split-animate&quot;,&quot;ui_animate_split_by&quot;:&quot;chars&quot;,&quot;ui_animate_split_style&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Innovaciones<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64c2b7 elementor-widget__width-initial  ui-split-animate ui-splitby-lines elementor-widget elementor-widget-text-editor\" data-id=\"c64c2b7\" data-element_type=\"widget\" data-settings=\"{&quot;ui_animate_split&quot;:&quot;ui-split-animate&quot;,&quot;ui_animate_split_by&quot;:&quot;lines&quot;,&quot;ui_animate_split_style&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Te ayudamos a mantenerte a la vanguardia en un mercado en constante cambio y a alcanzar nuevos niveles de \u00e9xito.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1377576b elementor-absolute elementor-hidden-mobile elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1377576b\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon 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100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2dfa5b56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dfa5b56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5f2e4fb2\" data-id=\"5f2e4fb2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67dca547 elementor-view-stacked elementor-shape-circle elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"67dca547\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-box.min.css\">\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-brain\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M208 0c-29.9 0-54.7 20.5-61.8 48.2-.8 0-1.4-.2-2.2-.2-35.3 0-64 28.7-64 64 0 4.8.6 9.5 1.7 14C52.5 138 32 166.6 32 200c0 12.6 3.2 24.3 8.3 34.9C16.3 248.7 0 274.3 0 304c0 33.3 20.4 61.9 49.4 73.9-.9 4.6-1.4 9.3-1.4 14.1 0 39.8 32.2 72 72 72 4.1 0 8.1-.5 12-1.2 9.6 28.5 36.2 49.2 68 49.2 39.8 0 72-32.2 72-72V64c0-35.3-28.7-64-64-64zm368 304c0-29.7-16.3-55.3-40.3-69.1 5.2-10.6 8.3-22.3 8.3-34.9 0-33.4-20.5-62-49.7-74 1-4.5 1.7-9.2 1.7-14 0-35.3-28.7-64-64-64-.8 0-1.5.2-2.2.2C422.7 20.5 397.9 0 368 0c-35.3 0-64 28.6-64 64v376c0 39.8 32.2 72 72 72 31.8 0 58.4-20.7 68-49.2 3.9.7 7.9 1.2 12 1.2 39.8 0 72-32.2 72-72 0-4.8-.5-9.5-1.4-14.1 29-12 49.4-40.6 49.4-73.9z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tEPE\t\t\t\t\t<\/span>\n\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\u00c9nfasis en el pensamiento estrat\u00e9gico del diagn\u00f3stico de un mercado. Estudios especializados cualitativos dentro de una empresa que parten de la situaci\u00f3n de mercado para poder aterrizar objetivos m\u00e1s claros y accionables.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-626ca2e7\" data-id=\"626ca2e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f05e0f2 elementor-view-stacked elementor-shape-circle elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"3f05e0f2\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-lightbulb\" viewBox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96.06 454.35c.01 6.29 1.87 12.45 5.36 17.69l17.09 25.69a31.99 31.99 0 0 0 26.64 14.28h61.71a31.99 31.99 0 0 0 26.64-14.28l17.09-25.69a31.989 31.989 0 0 0 5.36-17.69l.04-38.35H96.01l.05 38.35zM0 176c0 44.37 16.45 84.85 43.56 115.78 16.52 18.85 42.36 58.23 52.21 91.45.04.26.07.52.11.78h160.24c.04-.26.07-.51.11-.78 9.85-33.22 35.69-72.6 52.21-91.45C335.55 260.85 352 220.37 352 176 352 78.61 272.91-.3 175.45 0 73.44.31 0 82.97 0 176zm176-80c-44.11 0-80 35.89-80 80 0 8.84-7.16 16-16 16s-16-7.16-16-16c0-61.76 50.24-112 112-112 8.84 0 16 7.16 16 16s-7.16 16-16 16z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tPARADOX\t\t\t\t\t<\/span>\n\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tTaller creativo usando metodolog\u00edas que desinhiben el potencial de los consumidores para la aportaci\u00f3n de nuevas ideas. A partir de lo negativo, se construye lo positivo.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2ae75bbf\" data-id=\"2ae75bbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c7f76fe elementor-view-stacked elementor-shape-circle elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"7c7f76fe\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tC\u00cdRCULO AFECTIVO\t\t\t\t\t<\/span>\n\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSesiones o micro sesiones con consumidores en su entorno natural y en presencia de sus pares, da un enfoque estrat\u00e9gico y novedoso sobre la adopci\u00f3n o uso de productos y servicios.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3e93b58e\" data-id=\"3e93b58e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c03e8a6 elementor-view-stacked elementor-shape-circle elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"2c03e8a6\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-male\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96 0c35.346 0 64 28.654 64 64s-28.654 64-64 64-64-28.654-64-64S60.654 0 96 0m48 144h-11.36c-22.711 10.443-49.59 10.894-73.28 0H48c-26.51 0-48 21.49-48 48v136c0 13.255 10.745 24 24 24h16v136c0 13.255 10.745 24 24 24h64c13.255 0 24-10.745 24-24V352h16c13.255 0 24-10.745 24-24V192c0-26.51-21.49-48-48-48z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tETNOGRAF\u00cdAS\t\t\t\t\t<\/span>\n\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEntrevistas, sesiones o micro sesiones con consumidores en su entorno natural y en presencia de sus pares, da un enfoque estrat\u00e9gico y novedoso sobre la adopci\u00f3n o uso de productos y servicios.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d413fe0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d413fe0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7a487738\" data-id=\"7a487738\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30606cd elementor-widget elementor-widget-image\" data-id=\"30606cd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"182\" src=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logos-factum-innovaciones-01-300x182.webp\" class=\"attachment-medium size-medium wp-image-646\" alt=\"\" srcset=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logos-factum-innovaciones-01-300x182.webp 300w, https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logos-factum-innovaciones-01.webp 550w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2eb5105a\" data-id=\"2eb5105a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-482325f8  ui-split-animate ui-splitby-lines elementor-widget elementor-widget-text-editor\" data-id=\"482325f8\" data-element_type=\"widget\" data-settings=\"{&quot;ui_animate_split&quot;:&quot;ui-split-animate&quot;,&quot;ui_animate_split_by&quot;:&quot;lines&quot;,&quot;ui_animate_split_style&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nuestra alternativa Brand Equity, utiliza un modelo validado internacionalmente y es complementado con an\u00e1lisis y salidas de informaci\u00f3n desarrollados por Factum. Este modelo arroja resultados pr\u00e1cticos, identificando f\u00e1cilmente el peso relativo de los elementos que componen la construcci\u00f3n de marca.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8fafc36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fafc36\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0845e50\" data-id=\"0845e50\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a596a1 elementor-widget elementor-widget-image\" data-id=\"8a596a1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"182\" src=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logos-factum-innovaciones-02-300x182.webp\" class=\"attachment-medium size-medium wp-image-643\" alt=\"\" srcset=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logos-factum-innovaciones-02-300x182.webp 300w, https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logos-factum-innovaciones-02.webp 550w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-daf9c6b\" data-id=\"daf9c6b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52a8c80  ui-split-animate ui-splitby-lines elementor-widget elementor-widget-text-editor\" data-id=\"52a8c80\" data-element_type=\"widget\" data-settings=\"{&quot;ui_animate_split&quot;:&quot;ui-split-animate&quot;,&quot;ui_animate_split_by&quot;:&quot;lines&quot;,&quot;ui_animate_split_style&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Es un sistema de informaci\u00f3n especializado en centros comerciales, ofrece una visi\u00f3n completa a nivel macro (extr\u00ednsecos) y micro (intr\u00ednsecos), considerando puntos de vista de clientes y locatarios, entendiendo as\u00ed h\u00e1bitos de los asistentes, identificando perfiles y desarrollando estrategias para generar lealtad e incremento en ventas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7acefda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7acefda\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0045c5b\" data-id=\"0045c5b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e16548 elementor-widget elementor-widget-image\" data-id=\"3e16548\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"182\" src=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logos-factum-innovaciones-03-300x182.webp\" class=\"attachment-medium size-medium wp-image-644\" alt=\"\" srcset=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logos-factum-innovaciones-03-300x182.webp 300w, https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logos-factum-innovaciones-03.webp 550w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c2e183f\" data-id=\"c2e183f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21808bb  ui-split-animate ui-splitby-lines elementor-widget elementor-widget-text-editor\" data-id=\"21808bb\" data-element_type=\"widget\" data-settings=\"{&quot;ui_animate_split&quot;:&quot;ui-split-animate&quot;,&quot;ui_animate_split_by&quot;:&quot;lines&quot;,&quot;ui_animate_split_style&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00danico sistema integral especializado de investigaci\u00f3n de mercados para el sector turismo en M\u00e9xico, ofrece diversidad de herramientas para distintos pilares del c\u00edrculo tur\u00edstico. Adem\u00e1s, contamos con asociados del mayor prestigio a nivel nacional e internacional.<b><\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ea3ac8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ea3ac8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2e8a4a2\" data-id=\"2e8a4a2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7545b2 elementor-widget elementor-widget-image\" data-id=\"b7545b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"182\" src=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logos-factum-innovaciones-04-300x182.webp\" class=\"attachment-medium size-medium wp-image-645\" alt=\"\" srcset=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logos-factum-innovaciones-04-300x182.webp 300w, https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logos-factum-innovaciones-04.webp 550w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-18e2210\" data-id=\"18e2210\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddc904e  ui-split-animate ui-splitby-lines elementor-widget elementor-widget-text-editor\" data-id=\"ddc904e\" data-element_type=\"widget\" data-settings=\"{&quot;ui_animate_split&quot;:&quot;ui-split-animate&quot;,&quot;ui_animate_split_by&quot;:&quot;lines&quot;,&quot;ui_animate_split_style&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tInnovadora metodolog\u00eda pre-test modular que se adapta a cada necesidad de comunicaci\u00f3n y presupuesto. Metodolog\u00eda probada que considera est\u00e1ndares internacionales de medici\u00f3n, ofrece diferentes formas de levantamiento y combina t\u00e9cnicas cualitativas y cuantitativas con par\u00e1metros comparativos.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En Factum impulsamos continuamente la innovaci\u00f3n y la excelencia en nuestro trabajo LEER M\u00c1S Innovaciones tecnol\u00f3gicas que redefinen el mercado Innovaciones Te [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-622","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.factum-marketing.com\/wp\/index.php?rest_route=\/wp\/v2\/pages\/622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.factum-marketing.com\/wp\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.factum-marketing.com\/wp\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.factum-marketing.com\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.factum-marketing.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=622"}],"version-history":[{"count":34,"href":"https:\/\/www.factum-marketing.com\/wp\/index.php?rest_route=\/wp\/v2\/pages\/622\/revisions"}],"predecessor-version":[{"id":1023,"href":"https:\/\/www.factum-marketing.com\/wp\/index.php?rest_route=\/wp\/v2\/pages\/622\/revisions\/1023"}],"wp:attachment":[{"href":"https:\/\/www.factum-marketing.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}