{"id":43,"date":"2023-11-22T12:53:54","date_gmt":"2023-11-22T12:53:54","guid":{"rendered":"https:\/\/www.factum-marketing.com\/wp\/?page_id=43"},"modified":"2024-04-02T23:34:28","modified_gmt":"2024-04-02T23:34:28","slug":"especialidades","status":"publish","type":"page","link":"https:\/\/www.factum-marketing.com\/wp\/?page_id=43","title":{"rendered":"Especialidades"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"43\" class=\"elementor elementor-43\">\n\t\t\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-bbf1244 animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"bbf1244\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;zoomIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-df4fe63\" data-id=\"df4fe63\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cc812f  ui-split-animate ui-e-a-animate ui-splitby-chars elementor-widget elementor-widget-highlighted-text\" data-id=\"1cc812f\" data-element_type=\"widget\" data-settings=\"{&quot;ui_animate_split&quot;:&quot;ui-split-animate&quot;,&quot;ui_animate_split_by&quot;:&quot;chars&quot;,&quot;ui_animate_split_style&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"ui-e--highlighted-text\" >\r\n        <span class=\"ui-e-headline-text\">Utilizamos las <\/span><span class=\"ui-e-headline-text ui-e-headline-color\">\r\n\t\t\t\t\t\t\t\t\t<span class=\"whitespace\"> <\/span><span><span class=\"ui-e-headline-text ui-e-headline-highlighted\">metodolog\u00edas <\/span><span class=\"uicore-svg-wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 500 150\" preserveAspectRatio=\"none\"><\/svg><\/span><\/span><span class=\"whitespace\"> <\/span><\/span><span class=\"ui-e-headline-text ui-e-headline-color\">\r\n\t\t\t\t\t\t\t\t\t<span class=\"whitespace\"> <\/span><span><span class=\"ui-e-headline-text ui-e-headline-highlighted\">m\u00e1s avanzadas <\/span><span class=\"uicore-svg-wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 500 150\" preserveAspectRatio=\"none\"><\/svg><\/span><\/span><span class=\"whitespace\"> <\/span><\/span><span class=\"ui-e-headline-text\"> en todos nuestros estudios<\/span>        <\/h1>\r\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-573b93f elementor-widget__width-initial elementor-widget-mobile__width-inherit ui-float-widget  ui-float-l elementor-invisible elementor-widget elementor-widget-button\" data-id=\"573b93f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#especialidades\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"ti ti-mouse\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">LEER M\u00c1S<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-425811c elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"425811c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tFactum se especializa en ofrecer soluciones completas de mercadotecnia e investigaci\u00f3n.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b04d64b\" data-id=\"b04d64b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7c47ef elementor-invisible elementor-widget elementor-widget-image\" data-id=\"d7c47ef\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"953\" height=\"829\" src=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/especialidades-factum.webp\" class=\"attachment-full size-full wp-image-583\" alt=\"\" srcset=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/especialidades-factum.webp 953w, https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/especialidades-factum-300x261.webp 300w, https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/especialidades-factum-768x668.webp 768w, https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/especialidades-factum-650x565.webp 650w\" sizes=\"(max-width: 953px) 100vw, 953px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-7030caa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7030caa2\" data-element_type=\"section\" id=\"especialidades\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26c5b940\" data-id=\"26c5b940\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11a94bae  ui-split-animate ui-splitby-chars elementor-widget elementor-widget-heading\" data-id=\"11a94bae\" data-element_type=\"widget\" data-settings=\"{&quot;ui_animate_split&quot;:&quot;ui-split-animate&quot;,&quot;ui_animate_split_by&quot;:&quot;chars&quot;,&quot;ui_animate_split_style&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">PRODUCTOS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-324d1cea elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"324d1cea\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:&quot;200&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ofrecemos insights valiosos que impulsan el \u00e9xito de nuestros clientes en un mercado cada vez m\u00e1s competitivo y orientado al consumidor.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d413fe0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d413fe0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7a487738\" data-id=\"7a487738\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30606cd elementor-widget elementor-widget-image\" data-id=\"30606cd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"182\" src=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logos-factum-especialidades-01-1-300x182.webp\" class=\"attachment-medium size-medium wp-image-586\" alt=\"\" srcset=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logos-factum-especialidades-01-1-300x182.webp 300w, https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logos-factum-especialidades-01-1.webp 550w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2eb5105a\" data-id=\"2eb5105a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa9547b elementor-widget elementor-widget-heading\" data-id=\"fa9547b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Satisfacci\u00f3n con el Servicio<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-482325f8  ui-split-animate ui-splitby-lines elementor-widget elementor-widget-text-editor\" data-id=\"482325f8\" data-element_type=\"widget\" data-settings=\"{&quot;ui_animate_split&quot;:&quot;ui-split-animate&quot;,&quot;ui_animate_split_by&quot;:&quot;lines&quot;,&quot;ui_animate_split_style&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>M\u00e1s de 30 a\u00f1os perfeccionando an\u00e1lisis y metodolog\u00edas de satisfacci\u00f3n y lealtad nos colocan como autoridad en el ramo, permiti\u00e9ndonos implementar desde hace 12 a\u00f1os el premio Factum Quality Circle, y contar con equipos de alto nivel.<\/p><p>Diversas t\u00e9cnicas de investigaci\u00f3n y profundidad (cara a cara, telef\u00f3nicos, web) permiten adaptarnos a cada necesidad.<\/p><p>Par\u00e1metros comparativos (benchmark) para amplia variedad de categor\u00edas y perfiles.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8fafc36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fafc36\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0845e50\" data-id=\"0845e50\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a596a1 elementor-widget elementor-widget-image\" data-id=\"8a596a1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"182\" src=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logo-factum-especialidades-02-300x182.webp\" class=\"attachment-medium size-medium wp-image-590\" alt=\"\" srcset=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logo-factum-especialidades-02-300x182.webp 300w, https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logo-factum-especialidades-02.webp 550w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-daf9c6b\" data-id=\"daf9c6b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42ba016 elementor-widget elementor-widget-heading\" data-id=\"42ba016\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Tracking Publicitario<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a8c80  ui-split-animate ui-splitby-lines elementor-widget elementor-widget-text-editor\" data-id=\"52a8c80\" data-element_type=\"widget\" data-settings=\"{&quot;ui_animate_split&quot;:&quot;ui-split-animate&quot;,&quot;ui_animate_split_by&quot;:&quot;lines&quot;,&quot;ui_animate_split_style&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>M\u00e1s de 30 a\u00f1os de experiencia desarrollando estudios de seguimiento a campa\u00f1as publicitarias o promocionales tanto locales como regionales o nacional.<\/p><p>Experiencia de aplicaci\u00f3n en variedad de categor\u00edas.<\/p><p>Par\u00e1metros comparativos (benchmark) para evaluar, con bases s\u00f3lidas, el impacto de campa\u00f1as en niveles de recordaci\u00f3n o imagen de marca.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26d3acc8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"26d3acc8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1f5eab\" data-id=\"b1f5eab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a93425c elementor-widget elementor-widget-spacer\" data-id=\"6a93425c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-618d4597 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"618d4597\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:950}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1028\" height=\"610\" src=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/corporate-services-hero.webp\" class=\"attachment-full size-full wp-image-352\" alt=\"\" srcset=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/corporate-services-hero.webp 1028w, https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/corporate-services-hero-300x178.webp 300w, https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/corporate-services-hero-1024x608.webp 1024w, https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/corporate-services-hero-768x456.webp 768w, https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/corporate-services-hero-650x386.webp 650w\" sizes=\"(max-width: 1028px) 100vw, 1028px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa8bbc5 elementor-position-left elementor-view-stacked elementor-vertical-align-middle elementor-widget__width-auto elementor-absolute elementor-mobile-position-left elementor-widget-mobile__width-initial ui-float-widget elementor-shape-circle elementor-widget elementor-widget-icon-box\" data-id=\"fa8bbc5\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-box.min.css\">\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-lightbulb\" viewBox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M176 80c-52.94 0-96 43.06-96 96 0 8.84 7.16 16 16 16s16-7.16 16-16c0-35.3 28.72-64 64-64 8.84 0 16-7.16 16-16s-7.16-16-16-16zM96.06 459.17c0 3.15.93 6.22 2.68 8.84l24.51 36.84c2.97 4.46 7.97 7.14 13.32 7.14h78.85c5.36 0 10.36-2.68 13.32-7.14l24.51-36.84c1.74-2.62 2.67-5.7 2.68-8.84l.05-43.18H96.02l.04 43.18zM176 0C73.72 0 0 82.97 0 176c0 44.37 16.45 84.85 43.56 115.78 16.64 18.99 42.74 58.8 52.42 92.16v.06h48v-.12c-.01-4.77-.72-9.51-2.15-14.07-5.59-17.81-22.82-64.77-62.17-109.67-20.54-23.43-31.52-53.15-31.61-84.14-.2-73.64 59.67-128 127.95-128 70.58 0 128 57.42 128 128 0 30.97-11.24 60.85-31.65 84.14-39.11 44.61-56.42 91.47-62.1 109.46a47.507 47.507 0 0 0-2.22 14.3v.1h48v-.05c9.68-33.37 35.78-73.18 52.42-92.16C335.55 260.85 352 220.37 352 176 352 78.8 273.2 0 176 0z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tINNOVACI\u00d3N + INTELIGENCIA + PASI\u00d3N\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e2e3c94 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6e2e3c94\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93760cf\" data-id=\"93760cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59fd622b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"59fd622b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-12 elementor-top-column elementor-element elementor-element-1051e58\" data-id=\"1051e58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-12 elementor-top-column elementor-element elementor-element-1521fa80\" data-id=\"1521fa80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-12 elementor-top-column elementor-element elementor-element-3da2899c\" data-id=\"3da2899c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-12 elementor-top-column elementor-element elementor-element-586806f5\" data-id=\"586806f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-12 elementor-top-column elementor-element elementor-element-6acd4ac0\" data-id=\"6acd4ac0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-12 elementor-top-column elementor-element elementor-element-5dd103e5\" data-id=\"5dd103e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-12 elementor-top-column elementor-element elementor-element-9c2c99f\" data-id=\"9c2c99f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c8614b elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-spacer\" data-id=\"5c8614b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" 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class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7acefda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7acefda\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0045c5b\" data-id=\"0045c5b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e16548 elementor-widget elementor-widget-image\" data-id=\"3e16548\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"182\" src=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logo-factum-especialidades-03-300x182.webp\" class=\"attachment-medium size-medium wp-image-602\" alt=\"\" srcset=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logo-factum-especialidades-03-300x182.webp 300w, https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logo-factum-especialidades-03.webp 550w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c2e183f\" data-id=\"c2e183f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-708e932 elementor-widget elementor-widget-heading\" data-id=\"708e932\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Imagen y Posicionamiento <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21808bb  ui-split-animate ui-splitby-lines elementor-widget elementor-widget-text-editor\" data-id=\"21808bb\" data-element_type=\"widget\" data-settings=\"{&quot;ui_animate_split&quot;:&quot;ui-split-animate&quot;,&quot;ui_animate_split_by&quot;:&quot;lines&quot;,&quot;ui_animate_split_style&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Determinaci\u00f3n precisa de segmentos de mercado de mayor impacto para la marca o producto; mercado objetivo principal y posicionamiento que guarda comparando con principales competidores, base de decisiones estrat\u00e9gicas b\u00e1sicas en cualquier mercado.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ea3ac8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ea3ac8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2e8a4a2\" data-id=\"2e8a4a2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7545b2 elementor-widget elementor-widget-image\" data-id=\"b7545b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"182\" src=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logo-factum-especialidades-04-300x182.webp\" class=\"attachment-medium size-medium wp-image-603\" alt=\"\" srcset=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logo-factum-especialidades-04-300x182.webp 300w, https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logo-factum-especialidades-04.webp 550w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-18e2210\" data-id=\"18e2210\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb56ab8 elementor-widget elementor-widget-heading\" data-id=\"cb56ab8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Prueba de Producto y Concepto<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddc904e  ui-split-animate ui-splitby-lines elementor-widget elementor-widget-text-editor\" data-id=\"ddc904e\" data-element_type=\"widget\" data-settings=\"{&quot;ui_animate_split&quot;:&quot;ui-split-animate&quot;,&quot;ui_animate_split_by&quot;:&quot;lines&quot;,&quot;ui_animate_split_style&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Amplia experiencia en realizaci\u00f3n de pruebas de producto, evaluaci\u00f3n de conceptos y empaques para empresas nacionales y multinacionales.<\/p><p>Experiencia en gran variedad de categor\u00edas y metodolog\u00edas (clt, in-home, unidad m\u00f3vil, virtual y por internet).<\/p><p>Par\u00e1metros comparativos (benchmark) para diversas categor\u00edas y perfiles.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e72ab53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e72ab53\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-06e3f54\" data-id=\"06e3f54\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-144a67e elementor-widget elementor-widget-image\" data-id=\"144a67e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"182\" src=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logo-factum-especialidades-05-300x182.webp\" class=\"attachment-medium size-medium wp-image-604\" alt=\"\" srcset=\"https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logo-factum-especialidades-05-300x182.webp 300w, https:\/\/www.factum-marketing.com\/wp\/wp-content\/uploads\/2024\/03\/logo-factum-especialidades-05.webp 550w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3a19b85\" data-id=\"3a19b85\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d08381 elementor-widget elementor-widget-heading\" data-id=\"4d08381\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.factum-marketing.com\/wp\/\">Opini\u00f3n P\u00fablica<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb9ac0  ui-split-animate ui-splitby-lines elementor-widget elementor-widget-text-editor\" data-id=\"2bb9ac0\" data-element_type=\"widget\" data-settings=\"{&quot;ui_animate_split&quot;:&quot;ui-split-animate&quot;,&quot;ui_animate_split_by&quot;:&quot;lines&quot;,&quot;ui_animate_split_style&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Los proyectos de opini\u00f3n p\u00fablica han sido una de nuestras especialidades a lo largo de su historia.<\/p><p>Publicados en importantes revistas y base de discusi\u00f3n para diferentes foros y congresos.<\/p><p>Durante 15 a\u00f1os, los proyectos de clima socio-pol\u00edtico y encuestas electorales de Factum fueron usados por diferentes organizaciones y casas encuestadoras especializadas para establecer par\u00e1metros y proyecciones.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Utilizamos las metodolog\u00edas m\u00e1s avanzadas en todos nuestros estudios LEER M\u00c1S Factum se especializa en ofrecer soluciones completas de mercadotecnia e investigaci\u00f3n. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.factum-marketing.com\/wp\/index.php?rest_route=\/wp\/v2\/pages\/43","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.factum-marketing.com\/wp\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.factum-marketing.com\/wp\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.factum-marketing.com\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.factum-marketing.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43"}],"version-history":[{"count":82,"href":"https:\/\/www.factum-marketing.com\/wp\/index.php?rest_route=\/wp\/v2\/pages\/43\/revisions"}],"predecessor-version":[{"id":825,"href":"https:\/\/www.factum-marketing.com\/wp\/index.php?rest_route=\/wp\/v2\/pages\/43\/revisions\/825"}],"wp:attachment":[{"href":"https:\/\/www.factum-marketing.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}